What’s next

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[A brief note: This post was set to go up yesterday, but we had some problems accessing the blog platform. The same problem appears to have blocked comments since last Friday. Fixed now, on both fronts.]

In June, the web site of the Independent Book Publishers Association featured a post by Berrett-Koehler’s Vice President for International Sales and Business Development, Johanna Vondeling. In it, Vondeling offered her thoughts about the “Top ten trends shaping the future of publishing”.

Presented here verbatim, these trends included:

  1. Everyone’s a publisher
  2. Content comes first
  3. Content marketing is king
  4. Big data rules
  5. Mobile matters
  6. The internet is the classroom
  7. Flux makes for strange bedfellows
  8. High-value networks offer opportunity
  9. Crowdfunding comes of age
  10. The means of production goes hyperlocal

For each of these ideas, Vondeling added two to four paragraphs framing the concepts and suggesting how the trends will play out. Her post is well worth reading, and I found a great deal of agreement.

To give her ideas a bit more room, I’ll be returning to these ten predictions on a weekly basis throughout the summer. Look for posts tied to Vondeling’s work to appear each Monday, starting July 8.

Brian O'Leary

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.

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