Magellan Media provides research, benchmarking and business planning services that help smaller and medium-sized publishers manage and grow their top- and bottom-line results.
Magazine, book and association publishers often engage Magellan to improve their content workflows across platforms and uses.
Our About page provides a summary of the firm and this web site. The site also includes information about Events (conferences at which Brian O’Leary is presenting or participating) and Magellan in the News (links to coverage of the firm’s work).
Adapting to the present
Before we go "digital first", how about "reader first"?
Access, abundance and delivering the best ideas
Back to front
Starting with the customer can help reform publishing models
Reinvesting in media companies is the ante for staying in business
Story as API
The primacy of the narrative, distributed
Collaboration is a workflow
What is a magazine?
The unquestioned primacy of containers
Forget me (not)
Is iOS Newsstand a problem for publishers?
A BookExpo panel
Demystifying subscription models: Current and emerging options
The human library
Making outcomes the frame for business models
A study in contrasts
South Korea may have all the infrastructure and too little content
Figuring out how "what is published" will be discovered
Is piracy done for the sake of piracy?
Learning from Korea
Global access, new channels and their impact on copyright
Breaking open business models in very productive ways
Start with the need, not the technology
Teaching clients to fish
Ask better questions and you'll need fewer consultants
Carefully framing the problems we want to solve
Doing things right vs. doing the right things
“Cultivating a public”
Making change management 'the new publishing skillset'
By the numbers
Blog stats 2013: fewer visitors, fewer visits, still very much global
Retrospective (part two)
My most widely read posts of 2013 (numbers 1 through 5)