Welcome to the web site and blog for Magellan Media.
Magazine, book and association publishers often engage Magellan to improve their content workflows across platforms and uses.
We also offer research, benchmarking and business planning services that help smaller and medium-sized publishers manage and grow their top- and bottom-line results. Our About page provides a summary of the firm and this web site, whose design supports a quick review.
The site also includes information about Events (conferences at which Brian O’Leary is presenting or participating) and Magellan in the News (links to coverage of the firm’s work).
Written by Brian O’Leary, our blog (to the right) maintains separate sections for magazine, book and association publishing. Themes cross over and you may find posts of value in each of the areas.
Content and commerce
At a dealmaking summit, a call for broader revenue models
Show me the data
The FT invests in digital data businesses
Reporting: ante up
Bloomberg looks to add DC to its database
A lesson from Tip O’Neill?
Maybe most media is local, too
Tumblin’ down
“Something there is that doesn’t love a wall”
Kindle periodicals
A match not made in heaven, but ...
Open season
Framing a proposed settlement as a defense against piracy
Independents day
Creative, yes, but profitable, too?
A modest proposal
“Some rooms are like cages”
More weak signals
Confessions of a piracy data geek
Distribute, then print
Espresso gets a faster print engine
Reinventing publishing
"Get a very fast fax modem"
Make your content sticky
Five (plus one) things that can get in the way
Parsing weak signals
Associations face new content and commerce models
Consumer-facing titles
Lead generation and surrounding members
Association “Genius”
Teaching members what they don’t know about themselves
Five reasons to link
The web is built on links; use them
Open-source associations
Innovation need not happen elsewhere