Magellan Media provides research, benchmarking and business planning services that help smaller and medium-sized publishers manage and grow their top- and bottom-line results.
Magazine, book and association publishers often engage Magellan to improve their content workflows across platforms and uses.
Our About page provides a summary of the firm and this web site. The site also includes information about Events (conferences at which Brian O’Leary is presenting or participating) and Magellan in the News (links to coverage of the firm’s work).
Investing in content
Outsourcing expertise limits long-term content strategies
Revisiting "Letter from a Birmingham Jail"
The weakest link
The "conspiracy to commit journalism"
More than this
Figuring out how to staff social-media strategies
Gurus in June
Join a conversation with Forbes Media CEO Mike Perlis
Don’t ask me questions
Burying journalists under an avalanche of secrecy
The more things change
LinkedIn adds to its news offerings
Flotsam and jetsam
Profiting from a market at the price of zero
“What are you reading?”
A crusade to show how books change lives
Persuading businesses they need to be saved
Art of the possible
An online guide to what publishers can do with CSS
Rule the web
A resource to improve content strategy and governance
Putting my science hat back on
Raising the bar
ALM launches 14 dedicated mobile sites
Defending the old order
Of piracy and trying to keep national secrets
A change of heart, or a change of tactics?
Associations are naturally community publishers