Magellan Media provides research, benchmarking and business planning services that help smaller and medium-sized publishers manage and grow their top- and bottom-line results.
Magazine, book and association publishers often engage Magellan to improve their content workflows across platforms and uses.
Our About page provides a summary of the firm and this web site. The site also includes information about Events (conferences at which Brian O’Leary is presenting or participating) and Magellan in the News (links to coverage of the firm’s work).
Written by Brian O’Leary, our blog (to the right) maintains sections for magazine, book and association publishing. Themes cross over and you may find posts of value in each of the areas.
Just add GIFs
Were the Ten Commandments an early listicle?
Newsweek redux
Is there a market for a weekly magazine priced above $100?
Digitally native
What publisher boasts the largest sponsored-content studio?
The greatest impact
"When brands and employees understand and integrate each other's strategies"
Craft the experiments
The not-so-great paywall debate
Narrow lenses
The risk in using top-ten lists as a proxy for success
Customer choices
An opportunity to serve the media functions once owned by publishers
(4)
“Must-know things”
"Content strategist" is a new and different role
Territorial wrongs
When it comes to digital rights, we're not merchant princes
Making light dance
Inspiring acts of creation and storytelling
Redeeming features
Giving authors a tool to amplify their own work
Making eBooks worth it
Emerging models expand how we can pay for content
No easy answers
Making streaming services a win-win scenario
(1)
Building blocks
Sustaining an architecture of collaboration in publishing
Share and share alike
The take and give of Creative Commons
(2)
Apple to Apple
Reinventing a company by creating a category
Relevant by design
Battling the orange badge of consulting
(2)
Conference to content
What audience problems are you looking to solve?
(1)
Reducing friction
The bar is always being raised
A different game
Is crowd-funding a poor investment?
Applicant pools
Promoting diversity by paying for internships
(4)
Art of the possible
An online guide to what publishers can do with CSS
(1)