Welcome to the web site and blog for Magellan Media.
Magazine, book and association publishers often engage Magellan to improve their content workflows across platforms and uses.
We also offer research, benchmarking and business planning services that help smaller and medium-sized publishers manage and grow their top- and bottom-line results. Our About page provides a summary of the firm and this web site, whose design supports a quick review.
The site also includes information about Events (conferences at which Brian O’Leary is presenting or participating) and Magellan in the News (links to coverage of the firm’s work).
Written by Brian O’Leary, our blog (to the right) maintains separate sections for magazine, book and association publishing. Themes cross over and you may find posts of value in each of the areas.
Innocence and magic
We were born with our eyes wide open
(6)
Inflection points (2012)
Market growth, not digital share, tells a stronger story
Meeting expectations
E-commerce shapes how publishers compete
Not “no future”
Just not the future we might have predicted
Digital back issues
A step toward custom content solutions
(5)
Generation next
On the New York Times and its interns
Foster reading
What can publishers do better than Amazon?
(4)
Harder by the day
What to do when all brands are publishers
“We’ll be back”
Why SOPA will never be "over"
How to fix copyright
"Facts are stubborn things"
Life during wartime
"This ain't no party"
A reader in every pot
Deciding how you want to read
Workflow conversations
Questions to ask before making changes
(4)
Three gears
How I think about workflow
Getting it ‘right’
Does good editorial always deliver readers?
Integrated dashboards
Using Excel to reduce association workloads
“Either-and” publishing
Texterity's annual survey focuses on mobile reading
A new role
AM&P announces its 2011 - 2012 board of directors