Tag: Mpa


Aug 11, 2009
Correlation, not causality
Clearing up misperceptions about misperceptions about magazine closings
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Jun 18, 2009
A good newsstand overview
Circulation guru John Harrington surveys the state of magazine marketing
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May 3, 2009
Curation: the business case
It's worth teaching people how to find and when to use content
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May 1, 2009
Establishing better practice
Associations can use public and purchased data to remain competitive
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Apr 29, 2009
Early bird, no worm
Registration opens for an innovation summit without an agenda, speakers or much innovation
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Mar 31, 2009
Publishing’s real problem
Focus on the breadth of use, not the cost of content
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Mar 30, 2009
Delivery still matters
Why I won't renew my MediaWeek subscription
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Mar 29, 2009
RIP association conferences?
The era of top-down annual events has ended
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Mar 24, 2009
Tools and tribulations
Why we lack a content management solution
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Mar 18, 2009
Too much of a good thing?
How many e-mails do our members really want this week?
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Mar 17, 2009
Teaching the teachers
Preparing for content challenges we can’t solve today
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