Perhaps they’re hoping to crank things up as AMP?
Speaking of acronyms, a friend of mine convinced Beijing University of Science and Technology to change their name to University of Science & Technology, Beijing.
Posted by on 07/30 at 04:56 AM
SNAP takes a new name
At its annual conference, the Society of National Association Publications announced that it will migrate over the next year to a new name: Association Media and Publishing. The association also said that the new name will be used in full (no acronym).
The change comes at a good time for SNAP, and it reflects the current and continuing growth in the breadth of association publishing. Magazines, books, websites, blogs, conferences, “lunch and learns”, webinars, print and e-mail newsletters: these are all part of the association media model now. The old name didn’t limit what SNAP did in practice, but it did put a box around how we think about association “publications”.
I will miss the acronym, though. I’m funny that way. Still, that’s a small price for me to pay as a member of an association moving along nicely in the association media space.
Comments
When SNAP announced the new name, they went to some (reasonable) length to say that they would not use an acronym. I was sad.
SNAP is such a cool acronym, and I was looking forward to variations on AMP, but ... my hopes were dashed. Maybe a rogue movement will develop, kind of like the wave at baseball games.
I wonder what the Mandarin variation of BUST would be.
Posted by Brian O'Leary on 07/30 at 11:58 AM
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