Welcome to the web site and blog for Magellan Media.
Magazine, book and association publishers often engage Magellan to improve their content workflows across platforms and uses.
We also offer research, benchmarking and business planning services that help smaller and medium-sized publishers manage and grow their top- and bottom-line results. Our About page provides a summary of the firm and this web site, whose design supports a quick review.
The site also includes information about Events (conferences at which Brian O’Leary is presenting or participating) and Magellan in the News (links to coverage of the firm’s work).
Written by Brian O’Leary, our blog (to the right) maintains separate sections for magazine, book and association publishing. Themes cross over and you may find posts of value in each of the areas.
Grow a fan base
Piracy and the Angry Birds channel
Publishing plumbers
More evidence that 2012 is their year
Innocence and magic
We were born with our eyes wide open
(6)
Inflection points (2012)
Market growth, not digital share, tells a stronger story
Meeting expectations
E-commerce shapes how publishers compete
Not “no future”
Just not the future we might have predicted
Ripple effects
Missing the boat, or sinking it?
Locked things …
... meant to be unlocked
Starting conversations
Diversity can drive conference engagement
(6)
Why pyramids?
"Think of them as an immense invitation"
(4)
Stage two
Using PressBooks to write, edit and publish a book in parts
Foster reading
What can publishers do better than Amazon?
(6)
The ties that bind
What for-profit publishers can learn from associations
Workflow conversations
Questions to ask before making changes
(4)
Three gears
How I think about workflow
Getting it ‘right’
Does good editorial always deliver readers?
Integrated dashboards
Using Excel to reduce association workloads
(1)
“Either-and” publishing
Texterity's annual survey focuses on mobile reading