Magellan Media provides research, benchmarking and business planning services that help smaller and medium-sized publishers manage and grow their top- and bottom-line results.
Magazine, book and association publishers often engage Magellan to improve their content workflows across platforms and uses.
Our About page provides a summary of the firm and this web site. The site also includes information about Events (conferences at which Brian O’Leary is presenting or participating) and Magellan in the News (links to coverage of the firm’s work).
What is a magazine?
The unquestioned primacy of containers
Forget me (not)
Is iOS Newsstand a problem for publishers?
Just add GIFs
Were the Ten Commandments an early listicle?
Is there a market for a weekly magazine priced above $100?
What publisher boasts the largest sponsored-content studio?
The greatest impact
"When brands and employees understand and integrate each other's strategies"
Craft the experiments
The not-so-great paywall debate
The risk in using top-ten lists as a proxy for success
Metaphors in action
"Publishing has entered a new and different era"
Without net neutrality, windows and doors may be closing
Things that matter
Access to the internet could soon be decided by the companies publishers fear most
A new refrain?
The ability to discover content depends on content
“More ways than ever”
Where convenient alternatives exist, piracy has dropped
By the numbers
Blog stats 2013: fewer visitors, fewer visits, still very much global
Retrospective (part two)
My most widely read posts of 2013 (numbers 1 through 5)
Retrospective (part one)
My most widely read posts of 2013 (numbers 6 through 10)
Apple to Apple
Reinventing a company by creating a category
The bar is always being raised