Welcome

Magellan Media provides research, benchmarking and business planning services that help smaller and medium-sized publishers manage and grow their top- and bottom-line results.

Magazine, book and association publishers often engage Magellan to improve their content workflows across platforms and uses.

Our About page provides a summary of the firm and this web site. The site also includes information about Events (conferences at which Brian O’Leary is presenting or participating) and Magellan in the News (links to coverage of the firm’s work).

Written by Brian O‚ÄôLeary, our blog (to the right) maintains sections for magazine, book and association publishing.  Themes cross over and you may find posts of value in each of the areas.

Magazines

History lessons
Reinvesting in media companies is the ante for staying in business

Story as API
The primacy of the narrative, distributed

Interconnected publishing
Collaboration is a workflow

What is a magazine?
The unquestioned primacy of containers

Forget me (not)
Is iOS Newsstand a problem for publishers?

Just add GIFs
Were the Ten Commandments an early listicle?

Newsweek redux
Is there a market for a weekly magazine priced above $100?

Digitally native
What publisher boasts the largest sponsored-content studio?

More in magazines...

 

Books

The human library
Making outcomes the frame for business models

A study in contrasts
South Korea may have all the infrastructure and too little content

Content strategists
Figuring out how "what is published" will be discovered

Who knows?
Is piracy done for the sake of piracy?

Unpredictable contours
Why publishers should care about and support the w3c (4)

Learning from Korea
Global access, new channels and their impact on copyright

#HackPublishing!
Via the world of golf, a vehicle to revitalize publishing (2)

“The collaborative penumbra”
Thinking about reading when "sharing changes everything" (4)

More in books...

 

Associations

Launch pads
Start with the need, not the technology

Teaching clients to fish
Ask better questions and you'll need fewer consultants

Design thinking
Carefully framing the problems we want to solve

Pain points
Doing things right vs. doing the right things

“Cultivating a public”
Making change management 'the new publishing skillset'

By the numbers
Blog stats 2013: fewer visitors, fewer visits, still very much global

Retrospective (part two)
My most widely read posts of 2013 (numbers 1 through 5)

Retrospective (part one)
My most widely read posts of 2013 (numbers 6 through 10)

More in associations...