Magellan Media provides research, benchmarking and business planning services that help smaller and medium-sized publishers manage and grow their top- and bottom-line results.
Magazine, book and association publishers often engage Magellan to improve their content workflows across platforms and uses.
Our About page provides a summary of the firm and this web site. The site also includes information about Events (conferences at which Brian O’Leary is presenting or participating) and Magellan in the News (links to coverage of the firm’s work).
Written by Brian O’Leary, our blog (to the right) maintains sections for magazine, book and association publishing. Themes cross over and you may find posts of value in each of the areas.
Gurus in June
Join a conversation with Forbes Media CEO Mike Perlis
Don’t ask me questions
Burying journalists under an avalanche of secrecy
The more things change
LinkedIn adds to its news offerings
Point taken
Media CEOs remain the best-paid bunch
“The liquidity of ideas”
"Every great Internet thing is a marketplace"
The hardest part
Not waiting for the inflection point
Evolving indicators
Jobs change, even if measurements don't
(1)
Data points
LinkedIn is looking more like a publisher
Slippery slopes
Serving blind people does not threaten business models
(2)
Points of view
W3C releases a draft spec for encrypting web content
MIP 2013
Placing data in context
The right thing to do
Between "what is" and "what if"
Mere mortals
The surprising power of having data
(4)
“The challenger”
Rakuten works to rethink online retail
Wrecking ball
“Life is not a tour of gas stations”
(26)
Do something!
Brother, can you spare a business model?
Public faces
A change of heart, or a change of tactics?
Distinct advantages
Associations are naturally community publishers
The bugle blowing
We take care of our own
(2)
A wellness post
"Managing the stress in our lives"
Then and now
'Publishing' and 'content marketing' have blended
Signal or noise?
What a merger of two industry associations might mean
Technological solutionism
User engagement can’t be forced
“A magnificent profession”
Clay Christensen and the greater good