Making a Business Case for Context

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Last week I was able to join a two-day Klopotek Publishers’ Forum, held for the ninth time in Berlin. The program organizer, Helmut von Berg, created an agenda that migrated from the general to the specific across two languages (German and English), with plenty of opportunity throughout to engage with the 300 participants.

From those attending, some very good summaries are available online:

As you’ll see in the write-ups, it is impossible to describe the event and not mention the venue, a conference center in a building designed by Frank Gehry. Throughout the two days, tourists stood outside the building to gain at least a glimpse of the center.

Brian O'Leary

About Brian O'Leary

Founder and principal of Magellan Media Consulting, Brian O’Leary helps enterprises with media and publishing components capitalize on the power of content. A veteran of more than 30 years in the publishing industry and a prolific content producer himself, Brian leverages the breadth and depth of his experience to deliver innovative content solutions.