Magellan Media Principals

Brian O'Leary | Vicki Sell | David L. Smith | Greg Zorthian

BRIAN O'LEARY

• Founder and Principal, Magellan Media
• Senior Associate, Publishing and Media Group, an industry-focused management consultancy
• Senior VP/Associate Publisher, Hammond Inc. (1995 - 1998)
  - Directed database development, editorial content, production and operations
  - Restructured editorial operations to benefit from prior technology investments
  - Substantially increased the development of new products
• Time Inc. (1983 - 1995)
  - As Time production director, improved average subscriber delivery by a day
  - Created 4-week ad close at Time and Entertainment Weekly
  - Member of the core management team that launched Entertainment Weekly
  - Advanced the close schedule for People by 20 hours
  - In Singapore, ran Time's Southeast Asia production operation
• M.B.A., Harvard Business School
• A.B., Harvard College

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VICKI SELL

• Principal, Magellan Media
• Publishing and Media Group, an industry-focused management consultancy
  - Served as Principal, Managing Associate and Senior Associate (1993 - 2003)
  - Responsible for business development, client management and project execution
  - Led process design and benchmarking practice with functional engagements in advertising, circulation, fulfillment and content management
  - Directed and consulted on over 50 strategic engagements on behalf of consumer and trade magazine clients in diverse markets
  - Assignments addressed client needs for revenue development, repositioning launch strategy and acquisition assessment
  - Additional focus on primary and secondary research approaches to support market sizing, competitive analysis and strategic decision-making
• Lang Communications (Working Woman /Working Mother)
• American Health
• B.A., University of Colorado

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DAVID L. SMITH

• Senior Advisor, Magellan Media
• Chief Operating Officer, collegeboard.com
• Vice-President, General Manager, BusinessWeek Online
• Vice President, Editorial, Marketing & Production, SportsMedia, Inc.
• Time Inc.
  - Production Director, People
  - Production Director, Fortune
  - Promotion Director, Fortune
• Promotion Manager, Vanity Fair, Conde Nast
• M.F.A. Tulane University, New Orleans, LA
• M.A., McGill University, Montreal, Quebec
• B.A. Florida State University, Tallahassee, FL

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GREG ZORTHIAN

• Senior Advisor, Magellan Media
• Significant roles in general management, consumer and direct marketing, business development, finance and international publishing
• Past member, Magazine Directors' Advisory Committee, ABC
• VP, BusinessWeek Online (2000 - 2002)
• VP, Business Development, Forbes Inc. (1994 – 2000)
  - Launched eight businesses, including Forbes Global
  - Directed Forbes Global/Asia
  - Oversaw consumer marketing
• Time Inc. (1981 - 1994)
  - As Time GM, negotiated the magazine's first AOL partnership
  - GM and business manager, Fortune
  - Directed Fortune International and Fortune's two European joint ventures
  - Circulation director, Magazine Development
• M.B.A., Harvard Business School
• B.A., Yale University

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