Representative Assignments
Magellan Media provides support in
four broad areas:
Revenue Development
| Operational Improvement
| Business Planning
| Market Evaluation
Revenue Development
Informed –
Consistent – Sustainable
- For a consumer publisher, planned and facilitated
a two-day offsite discussion focused on new product
development
- Evaluated and recommended changes in the brand architecture
of a national business newspaper
- Assessed the potential market for an alternative
form of outdoor advertising
- Recommended a strategy that grew the circulation
and frequency of a not-for-profit publication
- Priced a newsletter publisher's services to support
growth and continued product development
- Evaluated revenue streams of a multimedia trade publisher
and advised client on acquisition valuation.
Operational Improvement
Faster — Better — Cheaper
- For a trade publisher, aligned editorial and production
processes to take advantage of a significant content-management
investment.
- Improved editorial production processes for a consumer
weekly, reducing lead times and printed errors
- Outlined structural and process changes that lowered
overhead costs for a multi-title consumer publisher
- Proposed a new prepress configuration that improved
turnaround and lowered costs for a multi-title consumer
publisher
- Prepared a multi-year plan that guided the digitization
of intellectual property at a not-for-profit reference
publisher
- Recommended and oversaw the implementation of a direct-to-plate
operation for a commercial printer
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Business Planning
Model — Assess — Refine
- Developed a publishing model that defined cash and
profitability requirements for a proposed magazine launch
- Reviewed business processes and developed a multi-year
plan to guide a growing literary agency
- Developed a business plan that justified and guided
a significant web site investment
- Provided planning support for a design business considering
competing options for long-term growth
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Market Evaluation
Data — Analysis — Projections
- Reviewed the market for employment projections (number
of graduates, degrees and location) to establish the
potential of a series of print and digital publishing
products
- Used an assessment of the secondary/post-secondary
online/distance education market to shape a start-up
strategy
- Evaluated the business-to-business publishing market
to guide acquisition of a fulfillment house serving
that market
- Compiled and analyzed financial results of 560 publicly
reporting communications companies for a widely read
industry annual
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