Tag: Content Strategy
Feb 7, 2012
Death by acquisition
There are alternatives
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Feb 6, 2012
The reader interface
Let's make reading addictive
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Feb 5, 2012
Publishing conversations
A reason to start blogging
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Feb 4, 2012
The ties that bind
What for-profit publishers can learn from associations
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Jan 24, 2012
Harder by the day
What to do when all brands are publishers
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Jan 22, 2012
Workflow conversations
Questions to ask before making changes
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Jan 21, 2012
Three gears
How I think about workflow
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Jan 18, 2012
Meeting expectations
E-commerce shapes how publishers compete
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Jan 17, 2012
Not “no future”
Just not the future we might have predicted
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Jan 16, 2012
Digital back issues
A step toward custom content solutions
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Jan 15, 2012
Generation next
On the New York Times and its interns
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Jan 13, 2012
Getting it ‘right’
Does good editorial always deliver readers?
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Jan 12, 2012
A nextPub opportunity
Streamlining the delivery of content
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Jan 11, 2012
Industries blending
Following the money
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Dec 12, 2011
How life turns out
The odds of faith in the face of doubt
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Nov 14, 2011
Beyond container myopia
Creating the engine of the engagement economy
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Jun 13, 2011
Thing four
Provide readers with tools that help manage abundance
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Jun 12, 2011
Thing three
Develop opportunities to encourage broader content use
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Jun 11, 2011
Thing two
Use context to promote discovery
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Jun 10, 2011
Thing one
Content must become open, accessible and interoperable
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May 12, 2011
A useful discussion
Joe Esposito thinks about 'brand, context and containers'
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May 10, 2011
Tablets “vs” e-readers
Why content availability must be "either-and"
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May 4, 2011
Department of “huh?”
Let’s pay journalists, too
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May 1, 2011
Another object lesson
Publishing gets to rethink the reader experience
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Apr 28, 2011
Selling the crown jewels
Growing publishing revenues starts with investments
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Apr 27, 2011
Predictive pricing
Maximizing content revenues requires new skills
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Apr 22, 2011
Give Newsweek a break
At least they're trying to do something new
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Apr 19, 2011
Pursuing “either-and”
Making a business case for new publishing workflows
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Apr 17, 2011
Think windows, not doors
Magazine apps should make content consumption easier
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Apr 14, 2011
A promising discussion
BISG leads a conversation about publishing in 2020
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Feb 21, 2011
“Context first”, revisited
A second pass at a unified field theory of publishing
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Jan 26, 2011
Container myopia
Looking for answers, not books
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Dec 9, 2010
Name changer
From “journalism” to …
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Dec 8, 2010
Three hits
We lay covered in our best sins
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Oct 21, 2010
Context first
A unified field theory of publishing
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Aug 27, 2010
Shame on us
An internship rant
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Aug 26, 2010
Challenges and opportunities
An interview about reshaping publishing
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Jul 27, 2010
Beyond belief
The half-life of a digital strategy
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Jul 9, 2010
Pirates’ wages
Did stealing a hot story help sell magazines?
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Jul 6, 2010
Boom, like that
Content workflows could use some controlled destruction
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Jun 19, 2010
Preserving formats
An interim option, not a solution
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Jun 11, 2010
Look outside
Content brands: what problem do you solve for me?
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May 28, 2010
Lake Wobegon Daze
The industry doth protest too much, methinks
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May 27, 2010
Border-less coverage
Relevance knows no bounds
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May 26, 2010
Shrinking to grow
ABA membership is up, slightly
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May 21, 2010
Learning from Palm
Rip tides at the intersection of content and technology
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May 20, 2010
Content dust bowls
“Brother, can you spare an article?”
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May 11, 2010
Weapons of mass distraction
Devices: neither solution nor problem
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May 11, 2010
Media under water
Needed: less hand-wringing, more change
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May 10, 2010
Show your work, and ours
The BBC strengthens its use of outbound links
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May 5, 2010
Changing publishing
Focus on community, not devices
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Apr 28, 2010
Wait… really?
"I don't think this means what you think it means"
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Apr 28, 2010
Rust never sleeps
Content providers will need some new skills
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Apr 27, 2010
On serendipity
Dreaming of tools that collate my interests
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Apr 23, 2010
Too crowded?
Opening up publishing to the once unpublished
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Apr 19, 2010
Curation, seriously
Don't take the engine out of the car
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Apr 17, 2010
Digital CPR
Everything old is new again
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Apr 14, 2010
What social media means
The credits are starting to roll
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Apr 13, 2010
Platform-agnostic arrives
The ante: investing in digital tools and training editorial staff
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Apr 12, 2010
See in all directions
“Like a faucet that leaks and there is comfort in the sound”
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Apr 9, 2010
Do the legwork
Digging behind a press release pays off for Folio:
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Apr 9, 2010
Unintended consequences
A chance to answer an exhilarating question
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Apr 8, 2010
Let’s pay interns
The Atlantic solves half the problem
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Apr 6, 2010
Law of the instrument
Don't outsource that which adds value
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Apr 2, 2010
Do I need the middle?
The rise of an author class
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Mar 31, 2010
False dichotomies
Stop saying “print is dead” to argue the opposite
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Mar 31, 2010
Socially responsible media
And now for something completely different
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Mar 30, 2010
From outbound to surround
... and from segmented audiences to individuals
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Mar 23, 2010
Not the prevailing wisdom
"It's a wonderful time to be in the B-to-B news business"
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Mar 19, 2010
“Write once, read many”
Presenting the benefits of agile content at IPG 2010
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Mar 17, 2010
Where are you?
Geolocation services storm SxSWi
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Mar 15, 2010
Mothership down
Format-centric book publishing models will be hard to sustain
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Mar 12, 2010
Readers first
The slow decline of the content container
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Mar 10, 2010
The price of content
A function of value more than supply-chain decisions
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Mar 2, 2010
Planting agile seeds
Conde Nast experiments with digital distribution
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Feb 23, 2010
Rewiring journalism
At TOC, talk of open source models
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Feb 19, 2010
The value of books
What they're worth, not what they cost
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Feb 16, 2010
Low voltage
Associations should care about how I fixed my car
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Feb 5, 2010
Content and commerce
At a dealmaking summit, a call for broader revenue models
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Feb 1, 2010
Reporting: ante up
Bloomberg looks to add DC to its database
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Jan 29, 2010
A lesson from Tip O’Neill?
Maybe most media is local, too
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Jan 28, 2010
Tumblin’ down
“Something there is that doesn’t love a wall”
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Jan 27, 2010
A modest proposal
“Some rooms are like cages”
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Jan 16, 2010
Amazon the disruptor
A self-funded lesson (but no model) for publishers
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Jan 12, 2010
Consumer-facing titles
Lead generation and surrounding members
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Jan 11, 2010
Content distribution deals
A risk in overplaying your hand, good or bad
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Jan 10, 2010
The economics of choice
Variety: much more than the spice of life
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Jan 9, 2010
Something borrowed
Countering the greater risk: people not reading
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Jan 6, 2010
Association “Genius”
Teaching members what they don’t know about themselves
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Jan 5, 2010
Getting good advice
Five (plus one) ways to go right with a consultant
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Jan 4, 2010
Getting bad advice
Nine ways to go wrong with a consultant
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Dec 18, 2009
Media outlook: 2010
Folio: rounds up predictions for magazines and media
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Dec 17, 2009
Things break
From partner to rival in one product pricing decision
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Dec 14, 2009
Preserving business models
Sometimes, it’s better to just fall
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Dec 14, 2009
Five reasons to link
The web is built on links; use them
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Dec 8, 2009
Digital short stories
The Atlantic makes a Kindle deal to sell short stories
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Dec 8, 2009
Communicating association value
"Tell your members how your products match their needs"
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Oct 29, 2009
Copernican evolution
We never were the "center of the universe"
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Oct 28, 2009
Drucker on customers
"The hardest to learn was the least complicated"
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Oct 28, 2009
Format as brand
Comforting ... wrong
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