Tag: Strategy
Feb 4, 2012
The ties that bind
What for-profit publishers can learn from associations
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Dec 28, 2011
Competing with pirates
Some advice for Lucía Etxebarria
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May 18, 2011
Mobile reading resources
An updated bibliography
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May 3, 2011
At 30 knots …
The sonar of fighting piracy
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Apr 27, 2011
Predictive pricing
Maximizing content revenues requires new skills
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Feb 21, 2011
“Context first”, revisited
A second pass at a unified field theory of publishing
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Dec 16, 2010
Chief digital officers
"What you get when you don't get 'president.'"
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Nov 2, 2010
Valuing content
It’s about context
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Oct 29, 2010
Bringing customers inside
A real-world test of crowd-sourced strategy
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Oct 21, 2010
Context first
A unified field theory of publishing
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Aug 2, 2010
Blind spots
Tweaking Newsweek won't save it
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Jul 30, 2010
Dead Elvis
I should get up
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Jul 28, 2010
Making frenemies
The world’s largest non-imprint publisher is …
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Jul 27, 2010
Beyond belief
The half-life of a digital strategy
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Jul 9, 2010
Pirates’ wages
Did stealing a hot story help sell magazines?
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May 10, 2010
Show your work, and ours
The BBC strengthens its use of outbound links
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Apr 15, 2010
Attention to detail
Coming to praise print, not to bury it
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Apr 12, 2010
See in all directions
“Like a faucet that leaks and there is comfort in the sound”
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Mar 25, 2010
Only connect
"Live in fragments no longer"
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Mar 18, 2010
What works for us
Lessons learned from a year in the blogosphere
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Feb 18, 2010
Availability, format, price
At the Daily Beast, "ebook first" helps seed interest
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Jan 28, 2010
Tumblin’ down
“Something there is that doesn’t love a wall”
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Jan 7, 2010
Mea culpa
Learning the right lessons on the wrong acquisitions
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Dec 8, 2009
Communicating association value
"Tell your members how your products match their needs"
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Dec 7, 2009
Tis the season …
... to hate e-books?
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Sep 23, 2009
Caveat emptor
The long tail is not a strategy
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