Revenue Development

 
• For a consumer publisher, planned and facilitated     a two-day offsite discussion focused on new product     development
 
• Evaluated and recommended changes in the brand architecture     of a national business newspaper
 
• Assessed the potential market for an alternative     form of outdoor advertising
 
• Recommended a strategy that grew the circulation     and frequency of a not-for-profit publication
 
• Priced a newsletter publisher’s services to support     growth and continued product development
 
• Evaluated revenue streams of a multimedia trade publisher     and advised client on acquisition valuation.
 

Operational improvement

Faster — Better — Cheaper

 
• For a trade publisher, aligned editorial and production     processes to take advantage of a significant content-management     investment.
 
• Improved editorial production processes for a consumer     weekly, reducing lead times and printed errors
 
• Outlined structural and process changes that lowered     overhead costs for a multi-title consumer publisher
 
• Proposed a new prepress configuration that improved     turnaround and lowered costs for a multi-title consumer     publisher
 
• Prepared a multi-year plan that guided the digitization     of intellectual property at a not-for-profit reference     publisher
 
• Recommended and oversaw the implementation of a direct-to-plate     operation for a commercial printer  
 

Business Planning

Model — Assess — Refine

 
• Developed a publishing model that defined cash and   profitability requirements for a proposed magazine launch
 
• Reviewed business processes and developed a multi-year   plan to guide a growing literary agency
 
• Developed a business plan that justified and guided   a significant web site investment
 
• Provided planning support for a design business considering   competing options for long-term growth

Market Evaluation

Data — Analysis — Projections

 
• Reviewed the market for employment projections (number     of graduates, degrees and location) to establish the     potential of a series of print and digital publishing     products
 
• Used an assessment of the secondary/post-secondary     online/distance education market to shape a start-up     strategy
 
• Evaluated the business-to-business publishing market     to guide acquisition of a fulfillment house serving     that market
 
• Compiled and analyzed financial results of 560 publicly     reporting communications companies for a widely read     industry annual