Posted
Sep 25, 2009
Author
Brian O'Leary
Categories
Magazines
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Tags
magazines, advertising, circulation

The magazine isn’t dying



Several months ago, I was struck by a post on Slate, “The Magazine Isn’t Dying”, but it fell off the edge of the table and I never did link to it.

Go take a read.  Gabriel Sherman makes a credible argument that recent magazine closings are a sign that the days of the ad-driven vehicle are (happily) winding down.  While his focus is perhaps too much centered on the largest publishing companies, for better or worse those publishers do provide a healthy cross-section of titles conceived when advertising was good and cheap subscriptions seemed almost virtuous.

May Sherman’s hope give us hope.

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Comments



Great article, thanks for the link!
Alan Murray said something similar in the panel about Free and Paid Content at Conde Nast. Consumers are willing to pay for meaningful content. Magazines and newspapers will survive not because of advertisement, but because of content.

Posted by  on  09/25  at  12:57 PM


Martha refers to comments that Alan Murray, deputy managing editor and executive online editor of the Wall Street Journal, made at a seminar hosted earlier this week by NYU.  Mediabistro covered the panel: http://bit.ly/J2uQW

Chris Anderson moderated and John Sargent parried.  I may pick up on Sargent’s PW comments in a follow-up blog post.

Posted by Brian F OLeary  on  09/25  at  08:33 PM


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