The Magellan Team

Brian O’Leary

  • Founder and Principal, Magellan Media
  • Adjunct Professor, New York University (NYU), M.S. in Publishing program
  • Senior VP/Associate Publisher, Hammond Inc. (1995 - 1998)
    - Directed database development, editorial, production and operations
    - Restructured to capitalize on the value of prior technology investments
    - Substantially increased the development of new products
  • Time Inc. (1983 - 1995)
    - As Time production director, improved average subscriber delivery by a day
    - Created 4-week ad close at Time and Entertainment Weekly
    - Member of the core management team that launched Entertainment Weekly
    - Advanced the close schedule for People by 20 hours
    - In Singapore, ran Time's Southeast Asia production operation
  • M.B.A., Harvard Business School
  • A.B., Harvard College


Vicki Sell

  • Principal, Magellan Media
  • Publishing and Media Group, an industry-focused management consultancy
    - Served as Principal, Managing Associate and Senior Associate (1993 - 2003)
    - Responsible for business development, client management and project execution
    - Led process design and benchmarking practice with functional engagements in advertising, circulation, fulfillment and content management
    - Directed and consulted on over 50 strategic engagements on behalf of consumer and trade magazine clients in diverse markets
    - Assignments addressed client needs for revenue development, repositioning launch strategy and acquisition assessment
    - Additional focus on primary and secondary research approaches to support market sizing, competitive analysis and strategic decision-making
  • Lang Communications (Working Woman /Working Mother)
  • American Health
  • B.A., University of Colorado


David L. Smith

  • Senior Advisor, Magellan Media
  • Chief Operating Officer, collegeboard.com
  • Vice-President, General Manager, BusinessWeek Online
  • Vice President, Editorial, Marketing & Production, SportsMedia, Inc.
  • Time Inc.
    - Production Director, People
    - Production Director, Fortune
    - Promotion Director, Fortune
  • Promotion Manager, Vanity Fair, Conde Nast
  • M.F.A. Tulane University, New Orleans, LA
  • M.A., McGill University, Montreal, Quebec
  • B.A. Florida State University, Tallahassee, FL