Assignments

Revenue Development

Informed — Consistent — Sustainable

  • For a consumer publisher, planned and facilitated a two-day offsite discussion focused on new product development
  • Evaluated and recommended changes in the brand architecture of a national business newspaper
  • Assessed the potential market for an alternative form of outdoor advertising
  • Recommended a strategy that grew the circulation and frequency of a not-for-profit publication
  • Priced a newsletter publisher's services to support growth and continued product development
  • Evaluated revenue streams of a multimedia trade publisher and advised client on acquisition valuation.


Operational improvement

Faster — Better — Cheaper

  • For a trade publisher, aligned editorial and production processes to take advantage of a significant content-management investment.
  • Improved editorial production processes for a consumer weekly, reducing lead times and printed errors
  • Outlined structural and process changes that lowered overhead costs for a multi-title consumer publisher
  • Proposed a new prepress configuration that improved turnaround and lowered costs for a multi-title consumer publisher
  • Prepared a multi-year plan that guided the digitization of intellectual property at a not-for-profit reference publisher
  • Recommended and oversaw the implementation of a direct-to-plate operation for a commercial printer


Business Planning

Model — Assess — Refine

  • Developed a publishing model that defined cash and profitability requirements for a proposed magazine launch
  • Reviewed business processes and developed a multi-year plan to guide a growing literary agency
  • Developed a business plan that justified and guided a significant web site investment
  • Provided planning support for a design business considering competing options for long-term growth


Market Evaluation

Data — Analysis — Projections

  • Reviewed the market for employment projections (number of graduates, degrees and location) to establish the potential of a series of print and digital publishing products
  • Used an assessment of the secondary/post-secondary online/distance education market to shape a start-up strategy
  • Evaluated the business-to-business publishing market to guide acquisition of a fulfillment house serving that market
  • Compiled and analyzed financial results of 560 publicly reporting communications companies for a widely read industry annual