Assignments

Revenue Development


  • For a consumer publisher, planned and facilitated a two-day offsite discussion focused on new product development

  • Evaluated and recommended changes in the brand architecture of a national business newspaper

  • Assessed the potential market for an alternative form of outdoor advertising

  • Recommended a strategy that grew the circulation and frequency of a not-for-profit publication

  • Priced a newsletter publisher’s services to support growth and continued product development

  • Evaluated revenue streams of a multimedia trade publisher and advised client on acquisition valuation.



Operational improvement


  • For a trade publisher, aligned editorial and production
    processes to take advantage of a significant content-management
    investment.

  • Improved editorial production processes for a consumer
    weekly, reducing lead times and printed errors

  • Outlined structural and process changes that lowered
    overhead costs for a multi-title consumer publisher

  • Proposed a new prepress configuration that improved
    turnaround and lowered costs for a multi-title consumer
    publisher

  • Prepared a multi-year plan that guided the digitization
    of intellectual property at a not-for-profit reference
    publisher

  • Recommended and oversaw the implementation of a direct-to-plate
    operation for a commercial printer



Business Planning


  • Developed a publishing model that defined cash and
    profitability requirements for a proposed magazine launch

  • Reviewed business processes and developed a multi-year
    plan to guide a growing literary agency

  • Developed a business plan that justified and guided
    a significant web site investment

  • Provided planning support for a design business considering
    competing options for long-term growth



Market Evaluation


  • Reviewed the market for employment projections (number
    of graduates, degrees and location) to establish the
    potential of a series of print and digital publishing
    products

  • Used an assessment of the secondary/post-secondary
    online/distance education market to shape a start-up
    strategy

  • Evaluated the business-to-business publishing market
    to guide acquisition of a fulfillment house serving
    that market

  • Compiled and analyzed financial results of 560 publicly
    reporting communications companies for a widely read
    industry annual