Welcome to the web site and blog for Magellan Media.
Magazine, book and association publishers often engage Magellan to improve their content workflows across platforms and uses.
We also offer research, benchmarking and business planning services that help smaller and medium-sized publishers manage and grow their top- and bottom-line results. Our About page provides a summary of the firm and this web site, whose design supports a quick review.
The site also includes information about Events (conferences at which Brian O’Leary is presenting or participating) and Magellan in the News (links to coverage of the firm’s work).
Written by Brian O’Leary, our blog (to the right) maintains separate sections for magazine, book and association publishing. Themes cross over and you may find posts of value in each of the areas.
Readers first
The slow decline of the content container
The next convergence?
An M&A report combines media with marketing services
Planting agile seeds
Conde Nast experiments with digital distribution
Rewiring journalism
At TOC, talk of open source models
(2)
Playing out the string
Mediaweek, every month or so
Content and commerce
At a dealmaking summit, a call for broader revenue models
(2)
The price of content
A function of value more than supply-chain decisions
(6)
Color me Indigo
An innovative approach to a potentially disruptive future
(Some) buzzwords defined
Explaining the words behind the value of “agile content”
(2)
Alphabet soup
A publishing explanation of things XML
In his own words
Richard Curtis reports a pirate's perspective
Standing in place
Nobody ever got fired for buying IBM
(2)
Copyright lunch and learn
A new series for New York-area association publishers
Low voltage
Associations should care about how I fixed my car
Make your content sticky
Five (plus one) things that can get in the way
Parsing weak signals
Associations face new content and commerce models
Consumer-facing titles
Lead generation and surrounding members
Association “Genius”
Teaching members what they don’t know about themselves